Interesting Read: On the Road with DJ Shadow | HypeBot ( 3 parts )

HypeBot just made a series of interviews with Michael Fiebach (Project, Marketing and Merchandise Manager for DJ Shadow ) . He provides some interesting insights .

On the first part he discusses how an artist can stay connected to his fans :

• Geo-targeted push notifications on the iPhone app • SMS text message campaign for a free download. • Street Team • Email marketing • Facebook • Accepting credit cards at merch table via Square • Myspace • Reverbnation • iLike Read it here > http://www.hypebot.com/hypebot/2010/10/on-the-road-dj-shadow-an-exclusive-look-at-how-one-artist-stays-connected-to-his-fans-.html

Part two: the Shadowsphere Meets The Death Star & Reaching Fans Online :

Read it here > http://www.hypebot.com/hypebot/2010/11/on-the-road-with-dj-shadow-the-shadowsphere-meets-the-death-star-reaching-fans-online.html

Part three: which Marketing Channels Are Working And Why .

Maybe the most important part, read it here > http://www.hypebot.com/hypebot/2010/11/on-the-road-with-dj-shadow-post-3-which-marketing-channels-are-working-and-why.html : • SFITDA on TumblrSFITDA on BlogspotSFITDA on TwitterSFITDA on Facebook

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